Unveiling Rare Beauty Net Worth: $2.7B Ascent Signals Market Disruption

# Unveiling Rare Beauty Net Worth: $2.7B Ascent Signals Market Disruption Alright, let's dive into Selena Gomez's Rare Beauty. More than just another celebrity makeup line, it's significantly impacting the beauty industry. Boasting a staggering $2.7 billion valuation since its 2020 launch, Rare Beauty's success stems from a blend of strategic choices: a powerful Sephora partnership, viral TikTok moments (that blush!), and a genuine dedication to mental health advocacy. Let's dissect how Rare Beauty achieved such remarkable growth, examine the responses from competing brands, investigate its accessibility initiatives, and forecast its future trajectory, emphasizing the pivotal role of its Sephora collaboration....

August 28, 2025 · 7 min · 1360 words · David Womack